The four P's-product, placement, promotion and price.Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies. It's organized according to the design of the first-year marketing course in Harvard Business School's MBA program. The book provides the foundation for developing those skills and insights. Successful marketing requires a deep knowledge of customers, competitors, and collaborators-and great skill in serving customers profitably. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Sometimes you need more then a one-sentence answer.
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